Is Riffs better than the rest of the riff-raff?

I’m all for this current Web 2.0 hype and social bookmarking. But lately there hasn’t been anything really new in sharing information. Until I came across Riffs.
It ain’t a social bookmarking service but a social review site. It’s a great way to find out what people are recommending. It’s got a section for reviewing bookmarks too.
It’s got everything any other social site has nowadays including the ever popular tags and rss.
One thing that is pretty neat is the ajax chat rooms. Choose a current chat room by dragging it into your panel or create your own. You can have as many opened as you want (there may be a limit but I don’t know).
The pages are also Wiki like allowing you to make changes to discriptions and pictures, as well as seeing who editted what and undo those changes.
My only complaint is that you can’t get an RSS feed for sections, only for individual items. It would be nice to see what things are popping up in your categories of interest.
This service is fun but is lacking in certain areas in it’s competition with blogs, currently the best way of getting reviews. TechCrunch explains why.
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